The Columns

Executive in Residence at W&L to Speak on March 6

— by on February 22nd, 2008

Scott Miller, chairman of Zyman Group, a marketing and strategic communications firm headquartered in Atlanta, will speak on Thursday, March 6, at 7 p.m. in Huntley Hall, room 327.

Miller is the Williams School Executive in Residence at W&L from March 6-7. The talk, which is free and open to the public, is entitled “The Underdog Advantage.”

After graduating from W&L in 1967, Miller began a career in advertising and political consulting with McCann-Erickson in New York, working for such clients as Coca-Cola, Miller Brewing and Exxon. In 1979, he founded Sawyer/Miller Group, a strategic consulting group that developed communications strategy for many political campaigns, corporations and institutions.

In 1988, Miller founded Core Strategy Group with Sergio Zyman. At Core he has worked on developing communications, marketing and branding strategies for McDonald’s, Verizon, CitiGroup, Microsoft and Google, among many others. Z Group’s clients include Dow Chemical, Alcoa and Miller Brewing among others.

Miller provides commentary on political and corporate communications on the major television networks, and often lectures on communications, branding and insurgent strategies. He wrote Building Brandwidth with Sergio Zyman and The Underdog Advantage with David Morey for McGraw-Hill. He also is a member of the Council on Foreign Relations.