Behind the Image of Mock Con
As director of communications for Mock Con 2020, Annie Lentz '20 applies her love of mass communications and politics to promote and protect a 112-year-old legacy.
marketing
O’Hare Headlines 7th Annual AdLib
The VP of global brand communications for adidas delivered the keynote address at a daylong advertising and marketing conference full of networking opportunities for students.
From Brainstorm to Billboard
Majo Bustamante '18 was a marketing and communications intern for NASA Automotriz, the company that owns the rights to sell Ford and Volkswagen in San Jose, Costa Rica.
Marketing in Motion Pictures
Daisy Norwood-Kelly '18 worked in marketing research for Paramount Pictures over the summer.
Animation, Consternation and Elation
An independent-study class at W&L allowed students to put together a short animated film from start to finish in only 12 weeks, but it turned out to be much more challenging than they expected.
In Case You Missed It
Careers in Motion: Olivia Sisson ’17
Meet Olivia Sisson, a senior who has wanted to be an artist since she was little - but didn’t know how - about her experience on the Humanities Career Trip to New York.
Liz Tarry ’17, AdLib Co-Chair
"It's been exciting to serve in this role and see others get interested in the advertising field, as well as having the opportunity to spend time and plan with several fabulous members of the Williams School staff."
Meet the 2017 AdLib Leadership Team
The 2017 AdLib Conference is scheduled to take place March 2-3.
Isabelle White ’17, AdLib Media and Brand Strategy
"The conference is a great way to meet and network with alumni, and a leadership role with AdLib allows more opportunity to speak with and gain valuable advice from alumni in my interested field."
Camille LeJeune ’17, AdLib Co-Chair
"When you’re involved with a large-scale project like AdLib that’s sponsored by the school, you come to learn that your work is a reflection of W&L as a whole."
Two Washington and Lee University Alumni to Headline Fifth Annual AdLib Conference March 10–11
Washington and Lee University’s AdLib Conference will take place on March 10–11 with two alumni headlining the event.
Professor's Wall Street Journal Column Praises “Peanuts” Holiday Program
Stephen J. Lind, assistant professor of business administration and an expert in the intersection of religion and the entertainment industry, published a guest column in The Wall Street Journal on Dec. 21 on the lasting impact of the television special “A Charlie Brown Christmas.”
AdLib Conference Names 2016 Directors
The Williams School has appointed Jenna Faude ’16 and Natania Greenspan ’16 to serve as directors of this year’s AdLib Conference, which is scheduled to take place Mar. 10-11, 2016. Faude is a strategic communications major from Sandpoint, Idaho. She spent last summer interning at Rawle Murdy Associates, an integrated branding agency in Charleston, South […]
Author Stephen Denny to Give Keynote Address at Entrepreneurship Summit Sept. 26
The J. Lawrence Connolly Center for Entrepreneurship at Washington and Lee University announced that the keynote address for its fourth annual Entrepreneurship Summit will be given by Stephen Denny, marketing consultant and the author of “Killing Giants: 10 Strategies to Topple the Goliath In Your Industry.” Denny’s keynote will be on Sept. 26 at 5:45 […]
AdLib Conference to be Held Feb. 12-13
Washington and Lee University will host its fourth annual AdLib Conference on Feb. 12-13, 2015. The conference brings alumni who work in advertising, marketing and public relations together with students interested in careers in those industries.
W&L Hosts Third Annual AdLib Conference
Washington and Lee welcomed alumni from the advertising, marketing, public relations, marketing research and social media industries for the third AdLib Conference on March 6 and 7. The goal of the annual conference is to introduce students from all majors to creative careers that they may not have considered, and to teach them how their W&L education prepares them for life after graduation.
Marketing Renegade John Zamoiski
When John Zamoiski, of the Class of 1974, spoke at Washington and Lee's first AdLib Conference (Liberal Arts in Advertising) in March, he dubbed himself a marketing renegade. Visitors to Comic-Con 2012 in San Diego earlier this month got a little taste of what John meant. His company, Bottlerocket Marketing Group, of New York City, was […]
