Soo Yon Ryu Publishes in the Journal of Advertising
The assistant professor of business administration’s research examines how consumers make inferences based on package design.
Soo Yon Ryu
Soo Yon Ryu Presents at the Association of Consumer Research Conference
The assistant professor of business administration shared her paper on the materialization of experiences.
Soo Yon Ryu Publishes Article in Journal of the Association for Consumer Research
The assistant professor of business administration explores the relationship between experience and consumption.
