Adweek Features W&L Alum Andrew Keller
That’s Washington and Lee alumnus Andrew Keller staring out from this week’s cover of Adweek magazine, and the tagline for the story is “CP+B (And K).”
Our blog reported in October 2010 on Andrew’s appointment as CEO of Crispin Porter & Bogusky, one of the nation’s premier ad agencies.
Three years later, Adweek evaluates Andrew’s performance as the person who replaced Alex Bogusky as head of the agency. As the headline puts it, “This Man Is Not Alex Bogusky. And That’s OK. How Andrew Keller is reshaping CP+B.”
Andrew, a 1992 graduate of W&L, where he majored in English, had previously been head of creative at the agency and led accounts like Volkswagen and Burger King. Known in the past for edgy campaigns, Andrew tells Adweek that the current strategy is “to demonstrate that what’s at the core of what we do as a company is relevant for all sorts of brands.”
Andrew is set to be the keynote speaker for W&L’s annual Adlib Conference on March 6 and 7, 2014. In the meantime, you can watch an Adweek video (below) in which Andrew describes the CP+B method: