The Columns

Carol O'Kelley '91 Named CEO of Salesfusion

— by on March 16th, 2015

Washington and Lee alumna Carol Dannelly O’Kelley ’91 was recently named chief executive officer of Salesfusion, a cloud-based marketing automation vendor that works in conjunction with customer relationship management software systems such as Microsoft Dynamics CRM, Sugar and Salesforce.

O’Kelley has more than two decades of technology and marketing experience, most recently as executive vice president and chief marketing officer of RedPrairie, a privately held supply chain, workforce and all-channel commerce platform. Before working at RedPrairie, she was vice president and chief of staff of Oracle’s global business unit for retail.

An English major at Washington and Lee, O’Kelley joined the Connolly Center for Entrepreneurship’s advisory board in 2010. She has served as a judge at two of the university’s Business Plan Competitions.

“Carol is one of those people who’s always engaged and always looking for ways to improve the entrepreneurship program,” said Jeff Shay, Johnson Professor of Entrepreneurship and Leadership at Washington and Lee. “She’s a significant resource to our students—both in terms of her connections and her insights into the entrepreneurial world.”