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Greer Johnson '05 Featured in C-Ville

Greer Johnson, a 2005 Washington and Lee alumna, is one of the eight men and women featured by Charlottesville’s news and arts publication, C-ville Weekly, because they are “making waves in their fields.”

As a way of looking to 2012, C-ville’s editors decided to focus on young leaders and to give their readers “a look at the future of your city” through their eyes.

Greer, a business journalism major at W&L, may have wanted to be a TV news anchor growing up, but she has become a successful entrepreneur who opened her first store, Duo, in April 2007. Four years later, she opened a second Duo store, in Harrisonburg.

As the store’s website makes clear, Duo is “not your grandmother’s consignment store,” although it does buy and sell both new and “gently worn” clothing. The store’s lower level features the new merchandise, while the upper level has the gently worn, brand-name clothes.

Asked her view of the current state of small businesses, Greer told C-ville: “Small businesses were doing really well when I opened in 2007. Shortly thereafter, though, the economy really went south, and we’re still recovering from that. I’d say consumer confidence is certainly on the rise, though, and shoppers are more comfortable spending money today more so than a year ago.”

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