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On the Electrifying 100

Washington and Lee alumnus Reuben Munger, co-founder of a company designed to bring green-tech automotive solutions to market, has just been named one of the “Electrifying 100” by Automotive News magazine. The 100 people comprise the magazine’s assessment of the key players driving vehicle electrification.

Reuben, a member of the Class of 1995, is CEO of Bright Automotive, the Indiana-based  electric-hybrid-vehicle company. Last August we blogged about about Reuben and Bright’s first concept vehicle, the IDEA plug-in hybrid electric van.  Bright engineers say they developed the IDEA in less than 12 months, and General Motors has invested $5 million in Bright, giving GM access to Bright’s technology. The IDEA is seen as a 100-mpg plug-in hybrid electric (PHEV) fleet vehicle. Currently the goal is for the IDEA to be in production in 2013.

Reuben is founder and managing partner of Vision Ridge Partners, which bills itself as “a cleantech investment firm with a portfolio of green building, breakthrough solar, and advanced automotive companies.” He had previously been managing director of the Baupost Group L.L.C., a $16 billion investment firm.

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