W&L, Tribe Pictures Capture Best of Show at Aurora Awards
Washington and Lee University’s capital campaign film “Echoes of the Past, Voices of the Future” captivated judges and snagged a coveted Platinum Best of Show award in the Fund Raising category at the 2012 Aurora Awards competition.
The film received “excellent” marks across the three judging categories of execution, content and creativity. “Beautifully done,” read a judge’s comments. “Love showcasing the rich history and use of current students. Very creative and contemporary.”
Working with Washington and Lee’s Office of Communications and Public Affairs, Tribe (www.tribepictures.com) crafted a moving film about the importance of sustaining the traditions of Washington and Lee while looking to the future. Their unusual concept came to life on screen with the performances of W&L students who recited quotations from past presidents and notable alumni. An inspiring musical score, composed by Washington and Lee music professor Terry Vosbein and performed by W&L students, enhanced the inspirational mood.
The Platinum Best of Show award is given to about only one in ten entries and signifies that a program was outstanding in the areas of creativity, message effectiveness and technical excellence on the judge’s fixed scale. The Aurora Awards is an international competition that gives film and video professionals the chance to have their work reviewed by their peers on a global scale. With a panel of working industry professionals as judges, the competition reviews a wide range of projects from non-national commercials to corporate sponsored film and video. For more information about the Aurora Awards, visit www.auroraawards.com.
The Aurora award is the fifth major prize for “Echoes of the Past, Voices of the Future.” The film is being screened as part of major events hosted by Washington and Lee around the country in connection with its $500-million campaign, “Honor Our Past, Build Our Future.” Previously, the film won a Gold Dolphin Award from the Cannes Corporate Media & TV Awards, a platinum EMPixx Award from the American Pixel Academy, a bronze Telly Award, and an Award of Excellence from District III of CASE (Council for Advancement and Support of Education).
Tribe is a boutique communications firm specializing in strategic digital-video and film solutions for Fortune 500 corporations as well as leading colleges, universities and non-profits. Tribe has successfully produced purposeful and award-winning films for over 25 years through an artful blend of strategic messaging, storytelling and a fine-craft perspective in filmmaking. Tribe enjoys a track record with loyal clients and maintains a global network of production companies, relationships and partnerships.
Jeffery G. Hanna
Executive Director of Communications and Public Affairs