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W&L's Bower on “Virginia Insight”

Amanda Bower, professor of business administration at Washington and Lee University, discussed the mistakes that marketers make on NPR affiliate WMRA’s “Virginia Insight” show on Thursday, Sept. 27.

Bower studies what works, and what doesn’t, in commercial marketing strategies. She discussed the approaches that succeed, and the ones that don’t, when it comes to people trying to sell to consumers.

Bower is the lead author of a new report examining the influence of online retailer shipping policies on customer satisfaction, repeat business and profitability.

“Virginia Insight,” hosted by Tom Graham, is a live call-in show.

Listen to the program below: